The Trust for Public Land

Celebrating the power of place

Since 1972, The Trust for Public Land has worked to enrich cities with parks, playgrounds, trails, gardens, and open spaces for people to enjoy. In the quiet phase of its first national fundraising campaign, The Trust for Public Land wanted to reach potential donors with a case statement brochure that was both compelling and informative. The campaign theme—“The Power of Place”—provided a platform for showcasing the impact donors could have by supporting TPL’s mission: protecting places people care about, and creating close-to-home parks.

Exploring what TPL invites people to do—play, grow, roam, transform, protect, lead—we created an oversized storytelling brochure with interactive fold-outs and features that show donor gifts at work: quotes and stories from the beneficiaries of TPL’s mission, detail on TPL’s transformative impact and plans, and photos that convey the power of place.

Project Credits & Awards:
Copywriting: Peterson Skolnick & Dodge