Rides with heart

Founded in 2015, Zum is on a mission to build the world's largest and most trusted platform for children's transportation and care. We partnered with Zum in mid-2018 to create a brand identity and visual language that would give them the impact they need to launch nationally.

The monogram Z logo not only represents the continuity of the Zum journey, but the interconnectivity of the Zum network of schools, drivers, and riders.

Project Credits & Awards:
Awards: Gold, Graphis Design Annual 2020

Lifestyle photography by Laurie Frankel