Located in the heart of Silicon Valley, the City of Sunnyvale is a complex, dynamic organization with a rich history and deeply instilled pride. In 2017, we had the opportunity to develop a new brand identity and visual system to enable them to align—internally and externally—in how they represent the municipality across all channels and services.
Sunnyvale's new symbol is a pictogram of its name—the coming together of the sun with the vale. It tells Sunnyvale's story and maintains its rich history—grounded by a strong, stable base, the top radiates with vitality reflective of its municipality and the diverse community it serves. The green color symbolizes strong attributes of Sunnyvale: balance, growth, energy, sustainability, parks and green space.
